 For years, my approach to sports and fitness was simple: brute force.
Throughout my teens and twenties, I relied on aggression and a decent level of fitness to bulldoze my way through any challenge. Mountain biking? Charge down the hill. Football? Tackle harder. Gym? Lift heavier. Half marathons? Rock up and get it done. I felt invincible. Scrapes, bruises, sprains, strains, broken bones, stitches, metal work were badges of honour - proof of my relentless approach. Then, in 2018, it changed, something shifted. I was 40, and during a leisurely mountain bike ride in preparation for a week in Morzine, I had a seemingly innocuous fall. At an incredibly slow speed - I hit something, over the handlebars I went and into the ground. Instead of the usual stand up and a quick brush-off, I laid there and thought, "Shit, that hurt." I stood up, went dizzy, felt sick and laid back down. I knew something was wrong – significant damage. A broken collarbone, shoulder dislocation, broken wrist, a torn pec with heavy cuts on both knees. (please see the pic above as a week later my boy was bang out of luck also) It wasn't just a physical injury; it was a stark, undeniable wake-up call. I realised something profound: ‘I no longer bulldozed - I broke.’ That moment was a turning point. My body was telling me, in no uncertain terms, that my old approach was no longer sustainable. The years of pushing my limits without considering the long-term consequences had caught up with me. I couldn't rely on youthful resilience anymore. I needed a new direction. This wasn't just about recovering from the injury; it was about reimagining my relationship with fitness – what did I want to do next and what direction did I want to go? I had to shift from a "no pain, no gain" mentality to a more well-rounded approach that prioritised longevity and sustainable health. This is where my deep dive into NLP proved crucial. I leveraged those principles to reshape my mindset and approach, moving from a forceful approach to a collaborative one with my mind and body. By identifying and shifting beliefs about ageing and responsibilities ( I got very fed up with people telling me ‘You're too old to be doing that now…) alongside identifying my real purpose - I forged my new, sustainable path to health. The shift wasn't easy. It required me to let go of old habits and embrace a more balanced approach. But the rewards have been immense. I feel stronger, more resilient, and more connected to my body than ever before. The experience taught me that fitness isn't just about pushing your physical limits; it's about understanding and respecting them. That we all need a solid mental game plan in place as we navigate this ever-changing thing called life and all that it brings. It's about building a foundation of health that will support you for years to come. This approach to my own situation, has led me to my client facing 'Think Differently' programme - A new way to approach your health, your fitness and your real reason to change. Proud to say my clients are smashing it on many levels from a strong foundation of mental and physical work. See what they have to say here So I ask, Is this you -
Then let shave a chat and discuss the way forward Remember you are not alone - It is never too late to change direction. I'd love to hear your story about what is holding you back.
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 Let's talk frankly.
I've had a couple conversations this week where potential clients have expressed a desire to work with me based on strong recommendations, but then hesitated and said ‘I know a trainer down the road who is cheaper….’. Which got me thinking… It has prompted me to clarify the value of what I offer and why experience matters when investing in your health and well-being. I have been involved in the health, fitness and sports industry for 28 years, witnessing countless trends come and go. Fad diets, quick fixes, weird funky gadgets, magic pills... you get the idea. They all promise the world but ultimately disappoint. Why? Because lasting change, genuine results, require more than a fleeting trend. They require a dedicated investment in yourself both physically and mentally - not a quick fix solution. Consider this: You wouldn't aspire to become a master chef solely by watching online videos, would you? You would seek expert guidance, learn refined techniques, and dedicate yourself to the craft. The same principle applies to your health and fitness journey. It's not just about knowing what to do; it's about understanding why, how and when to do it and having the support and accountability to ensure consistent progress. Attempting to navigate the complexities of health and fitness alone can be overwhelming and often leads to frustration, injury and then abandoned goals. (Especially in the modern world where comparison to social media influencers is just bonkers!) How much time and energy have you already invested with minimal return? How many programmes have you started with enthusiasm, only to find your motivation waning after a few weeks? Sustainable progress is not solely reliant on willpower; it requires a proven strategy, expert guidance, and unwavering support. This is where my expertise proves itself. My 28 years of experience spans various disciplines within the health, fitness and sports industry, providing me with a comprehensive understanding of training principles, the psychology of lasting change, and the critical importance of human behaviour and working in different countries allows me to understand different cultures. I have consistently invested in my professional development, acquiring numerous certifications and accreditations to refine my skills, my interest and expand my knowledge. However, what truly distinguishes me is the breadth of my experience. This diverse background equips me with a unique perspective. As a sports coach, I have worked with elite athletes, including those in Premier League football and Formula One, developing training regimes to optimise their performance within the sports science teams. This experience has instilled in me the principles of periodisation, progressive overload, and performance enhancement, which are essential for achieving significant and lasting results. As a personal trainer, I have applied these same principles to guide individuals of all fitness levels in achieving their personal goals, overcoming various road blocks even amidst the challenges of busy family lifestyles and demanding work schedules. My experience as an exercise referral specialist for a local district council has further enriched my understanding of individual needs and limitations, enabling me to create safe and effective programmes for those with specific health considerations. Working closely alongside various medical professionals to provide tailored support for individuals facing diverse health challenges, ensuring a seamless continuum of care. As a qualified sports massage therapist with a keen interest in injury rehabilitation. This multifaceted background allows me to not only guide you in building strength and fitness but also to facilitate effective recovery, prevent injuries and address any existing physical limitations that may be hindering your progress. In recent years, I have delved into the 'Mental Game' through NLP and behaviour change coaching studies, recognising that true transformation extends beyond the physical. I understand that sustainable change requires addressing the underlying beliefs, habits and thought patterns that can often sabotage our best intentions. This integrated approach allows me to bridge the gap between general fitness for health, high-performance training, and therapeutic exercise. I ensure that your roadmap is not only effective but also strategically designed for long-term success, tailored to your individual needs, and empowers you with the mental and physical tools necessary for lasting change. If you would like to know more about me and my story then click here While you may find trainers with lower fees, it's crucial to consider the value you receive in return. Are you simply paying for someone to demonstrate exercises, or are you investing in a coach who possesses a deeper understanding from a variety of disciplines? Who can create a bespoke programme aligned with your unique goals, and who brings a wealth of experience and expertise to the table? My fees reflect the significant investment I have made in my own education and development, the results I consistently deliver, and the unique combination of skills and experience I offer. I provide a level of expertise and personalised attention that is rarely matched. I don't simply provide generic, off-the-shelf plans. I take the time to understand you as an individual – your goals, limitations, lifestyle, commitments, motivations and even your stress levels. I consider every aspect of your life to create a bespoke roadmap tailored to your success. I am dedicated to coaching, guiding, and motivating you every step of the way, celebrating your victories and providing unwavering support. Don't take my word for it, please check out what my flagship programme 'Think Differently' clients have to say with in depth reviews here Investing in a professional coach like me is not merely an expense; it is an investment in your health, your confidence and your future. It's about achieving the results you deserve efficiently and effectively, breaking free from the cycle of false starts, and embracing sustainable, long-term change. It's about having a dedicated partner in your corner, championing your success every step of the way. Stop wasting valuable time and resources on approaches that don't deliver. If you are ready to invest in the real you, then let's talk. Also, I am not to sure how many other coaches have over 140 reviews........read here In my industry, as in life, you truly get what you pay for. As I mentioned at the start, It got me thinking.....  As the crisp winter air begins to soften and the days lengthen, a sense of anticipation fills the Oxfordshire mountain biking community.
It’s that time of year again – the much-awaited return of our weekly mountain bike rides, kicking off in March! After a winter of hibernation and down right miserable mud and slop to ride in, it's time to dust off those trusty steeds and prepare for an exhilarating season of trail adventures. Whether you're a seasoned shredder or a newcomer eager to explore the beauty of Oxfordshire's terrain, these rides offer something for everyone. Imagine the thrill of navigating winding singletrack, the camaraderie of riding alongside fellow enthusiasts, and the sheer joy of conquering challenging climbs and exhilarating descents. Our weekly rides are more than just a physical activity; they're an opportunity to connect with nature, build friendships, and push your limits in a supportive and encouraging environment. This year, we’re committed to providing a diverse range of rides, catering to various skill levels and preferences. From leisurely scenic tours showcasing the stunning countryside to adrenaline-pumping technical challenges, there's a ride to suit every rider. Safety remains our top priority, We’ll cover essential safety protocols and provide guidance on trail etiquette, ensuring everyone feels confident and prepared. We’re eager to reconnect with familiar faces and welcome new riders to our community. So, mark your calendars, prepare your bikes, and get ready to spring into action. March is just around the corner, and the trails are calling! Let's make this season one to remember. Please have a look at more details - https://www.project-active.co.uk/mtb.html Remember the thrill of your first bike ride? The wind in your hair, the wobbly excitement, the sheer joy of freedom? We're looking to ignite that same spark in a new generation of riders. In the heart of West Oxfordshire and Woodstock initially, a seed of an idea is growing a junior mountain bike group, ready to carve its own path through the local trails. Picture this: a group of young adventurers, (secondary school age), gathering at the trailhead, their bikes gleaming in the sunlight. Some are seasoned riders, eager to conquer new challenges; others are just starting out, their eyes wide with anticipation. But they all share one thing: a love for the outdoors and a thirst for adventure. This isn't just about riding bikes; It's about building camaraderie, learning and discovering the hidden beauty of our local landscape. Imagine them navigating winding trails, mastering technical climbs, and celebrating each other's successes. We envision a community where children encourage each other, learn valuable skills, and build confidence that extends far beyond the trail. Think bike maintenance workshops, health awareness, fitness aspirations, navigation lessons, and maybe even some friendly group challenges to fuel their competitive spirit. This is where your story, or rather, your child's story, can begin. We're in the early stages of forming this exciting group and are looking for families who share our vision. If you have a young adventurer at home who's ready to embrace the thrill of mountain biking, I would love to hear from you. The initial thoughts can be found at https://www.project-active.co.uk/mtb.html Let's write this adventure together. Let's get those wheels spinning and create memories that will last a lifetime. The trail awaits!  A huge thank you to everyone at Darke & Taylor! This year marks a very special milestone – 10 incredible years of providing health, fitness and adventure services to your amazing team. It feels like just yesterday we embarked on this journey and I'm proud of everything we've accomplished together. Over the past decade, we've shared countless adventures, explored stunning trails and celebrated numerous personal achievements. From early morning on the water, to after work spinning to challenging team-building events and much, much more. It's been a privilege to witness your dedication, resilience and unwavering support for one another. I've seen firsthand how you prioritise health and well-being for all the staff, that has not only transformed individual lives but also strengthened the bonds within your company. It's been more than just exercise; it's been about embracing a sense of community, encouraging people to have a go and creating lasting memories. I'm deeply thankful for the trust you've placed in me over the years. I'm truly passionate about continuing to support Darke & Taylor in its commitment to employee well-being. Here's to the next 10 years of health, fitness, adventure and shared success as we adapt and pivot for the next generation coming through! Thank you for being such an inspiring and supportive business, always supporting me along the way. If you are not sure who the multiple award winning Darke & Taylor are, please check them out here. One final question from me, Do you know any forward-thinking, award-winning businesses (like these) that might be keen to change how they look after their greatest asset – the people? If so, please let me know. Ben  A few words from Simon Newton, MD At Darke & Taylor, we believe that our employees are our greatest asset.
 Hey fellow mountain bikers! Ready to shred some trails in Oxfordshire and beyond? Whether you're a seasoned pro looking for new challenges or just starting out and eager to explore the world of mountain biking, I'm here to make your rides a positive and unforgettable experience! As Oxfordshire's only registered Mountain Bike Leader, I bring a unique level of expertise, passion, and local knowledge to every ride. (Don't just take my word for it – check out my registration on The British Cycling Directory) This registration ensures I meet the highest standards of safety and professionalism, giving you peace of mind on every ride. Why Ride with Me?I offer a riding experience that goes beyond simply following a trail. I believe in creating a supportive, fun, and educational environment where riders of all levels can thrive. Here's what sets me apart:
Team Building Adventures & Corporate EventsLooking for a unique and engaging team-building activity? Mountain biking is a fantastic way to boost morale, foster camaraderie, and encourage collaboration within your team. I can organise bespoke events for your company, catering to all abilities and ensuring a fun and rewarding experience for everyone. Imagine your team conquering a challenging climb together, celebrating a successful ride with a post-ride picnic, or simply enjoying the shared experience of exploring the beautiful Oxfordshire countryside. Ready to Ride?Ditch the solo rides and join me for an unforgettable Oxfordshire mountain biking adventure! Spaces on my rides are limited, so booking in advance is highly recommended.
Let's hit the trails! If you're ready to take your mountain biking to the next level but feel like you need some extra motivation or support, then my Think Differently programme might be the perfect launchpad for you. This 90-day online coaching programme combines NLP, behaviour change, and life coaching strategies with established principles of health, fitness and nutrition to help you achieve lasting personal growth and improve your overall well-being A mental game plan to get you on track and moving forward! The programme is tailored to your individual needs and goals, so you'll have the support and guidance you need to succeed. You can find more information about the Think Differently programme here: https://www.project-active.co.uk/thinkdifferently.html Why I ride! "Mountain biking isn't just a hobby for me; it's a passion that fuels my soul. It's a love affair with the trails, the challenges, and the sheer joy of being outdoors. Several things draw me to this sport, from the intense physical workout to the much-needed mental escape and the constant sense of exploration. Physically, mountain biking is a full-body workout disguised as fun. From powering up steep climbs, engaging every muscle in my legs, to navigating tricky descents, requiring core strength and balance, it pushes me to my limits. The burn in my legs, the pumping of my heart, the feeling of exertion – it's all part of the experience. It's a demanding sport, but the rewards are immense. I feel stronger, fitter, and more connected to my body with every ride. Beyond the physical benefits, mountain biking offers an unparalleled mental escape. When I'm on the trail, the world melts away. The only thing that matters is the next turn, the line I'm choosing, the rhythm of my breath. It's a form of moving meditation, a chance to quiet the mind and find a sense of peace amidst the chaos of everyday life. The focus required to navigate the terrain forces me to be present in the moment, leaving no room for worries or distractions. Finally, mountain biking satisfies my innate sense of adventure and exploration. Each trail is a new discovery, a chance to explore hidden corners of the countryside and witness breathtaking views. I love the feeling of venturing into the unknown, of pushing myself beyond my comfort zone, and of conquering challenges that once seemed impossible. Whether it's discovering a hidden waterfall, spotting a rare bird, or simply enjoying the serenity of a quiet forest, mountain biking allows me to connect with the outdoors on a deeper level and experience the thrill of exploration. It's a constant reminder of the beauty and wonder that surrounds us, waiting to be discovered. For me, mountain biking is more than just a sport; it's a way of life, a source of joy, and a constant reminder of the incredible power of the outdoors." Professionally, it enables me to work with my one to one Think Differently coaching clients on whole different level with greater impact and results. Remember, the journey of a thousand miles begins with a single step. So, what are you waiting for? Let's hit the trails together and enjoy the ride! It really is time to Think Differently about where you want to go with your health and fitness........ On your side,  This newsletter isn't about what I have been up to with my clients or about what I have coming up, it's about my client Elaine's journey, one that I believe will resonate with so many of you.
Elaine's story starts like many of us - for a long time, the concept of "health and fitness" felt overwhelming for her, an impossible mountain to climb. She described the all-too-familiar cycle of enthusiastic starts, fuelled by fleeting motivation, only to be followed by inevitable crashes and the disheartening feeling of failure. But things have shifted for Elaine. The focus is no longer on dramatic transformations or striving for some unrealistic ideal; it's on the power of small, consistent steps. She's discovered that true, lasting change isn't about radical overhauls; it's about weaving healthy habits seamlessly into the tapestry of daily life. Elaine's journey has been less about conquering marathons and more about celebrating small, personal victories. It began with something as simple as mindful eating. Instead of rushing through meals, she started paying attention to her body's cues, savouring each bite and recognising when she was truly full. It was a subtle shift, but it made a world of difference. From there, she added another small step: morning dog walk / runs. Initially, she felt a little self-conscious, worried about whether she could keep up with her energetic pup and what other early risers might think. But she pushed past that initial discomfort, and now, those morning runs are a cherished part of her day. They energise her for the day ahead, strengthen her bond with her dog, and allow her to enjoy the peace and quiet of the early morning. These small, seemingly insignificant changes began to ripple outwards. Mindful eating lead to healthier food choices. The morning dog walk runs provided more energy, which motivated her to want more. Then, recognising some lingering imbalances and a slight nagging injury from the past, We then decided to incorporate strength training into her routine. She started slowly, working with me to learn proper form and focusing on exercises that addressed her specific needs. It wasn't about lifting heavy weights; it was about building a strong foundation, improving her posture, and preventing future injuries. This addition of strength training has become a vital part of her journey, not just for physical benefits, but also for the sense of empowerment it provides. One small win led to another, creating a positive upward spiral. Elaine's journey also included exploring the power of behaviour change coaching. She realised that her physical wellness was deeply connected to her mental and emotional well-being. Through our coaching, she gained a deeper understanding of her own limiting beliefs and the patterns that were holding her back. It provided a safe space for her to explore her values, clarify her goals, and develop strategies for overcoming obstacles. This increased self-awareness has been instrumental in helping her stay committed to her wellness journey, even when faced with challenges. Our coaching process helped Elaine discover a newfound sense of direction with real purpose. It wasn't just about losing weight or getting stronger; it was about creating a life that truly aligned with who she was and what she wanted. She learned to prioritise self-care, set healthy boundaries, and cultivate a more positive and empowering mindset. This clarity of purpose has given her the motivation and resilience to keep moving forward, even when things get tough. Consistency has been key for Elaine. There are days when she's tempted to hit snooze instead of heading out for her run, days when the old habits of mindless snacking creep back in, and days when her muscles ache after a strength training session. On those days, she's learned to be kind to herself. There's no self-criticism for missing a workout or indulging in a treat. Instead, she acknowledges it, learns from it, and gently guides herself back on track the next day. This compassionate approach, nurtured through our coaching sessions, has been essential for her in maintaining consistency. This isn't about Elaine striving for some unattainable image of perfection; it's about her honouring her body, understanding its needs, and making choices that nourish her both physically and mentally. It's about progress, not perfection. I'm sharing Elaine's story not to preach or advise, but to connect. I know many of us, like Elaine, struggle with the pressure to achieve instant results, the feeling that we're not doing enough. The reminder, for everyone, including Elaine, is that every small step, no matter how tiny, counts. Whether it's swapping a sugary drink for water, taking the stairs instead of the lift, or simply taking a few deep breaths when feeling overwhelmed, these seemingly insignificant actions accumulate, leading to significant transformations over time. Consider this: a 1% improvement each day might seem barely noticeable. But over a year, that 1% improvement compounds to big things - That’s the incredible power of compounding small habits. So, where does one begin? The advice I give Elaine, and others, is to start small. Choose one thing, just one, that can be easily integrated into your daily routine. Perhaps it's drinking an extra glass of water, taking a five-minute walk, or spending a few minutes practising gratitude. Focus on that one thing until it becomes a natural part of your day. Then, and only then, add another. The 'Think Differently' journey is personal, unique to each individual. There's no one-size-fits-all approach. The most important thing we aim to discover is what works for you, with what you can sustain long term (which we learn together) I hope Elaine's story inspires you and urge you read what Elaine had to say by clicking here NOW, I ask you - what small steps have you taken, or plan to take, on your own wellness journey? Sharing stories can inspire us all! Remember, progress isn't always visible. Sometimes, the most profound changes happen on the inside. Be patient with yourself, celebrate your small victories and trust the process. You've got this. I urge you THINK DIFFERENTLY about your health and fitness.  The promises of daily gym visits, perfectly portioned meals, and finally achieving that elusive fitness goal?
We've all been there. And let's be honest, for many of us, those New Year's resolutions can feel a little… dusty… by now. It's completely normal. Life happens, motivation dips, and those well-intentioned plans can fall by the wayside. But that doesn't mean your health and fitness journey has to end there. In fact, it's the perfect time to reassess and discover a more sustainable, enjoyable approach. Instead of focusing on strict resolutions that often lead to feelings of failure, why not shift your perspective? Instead of forcing yourself into a routine you dread, why not discover something that genuinely excites you? That's where Project Active comes in. We're not just another fitness programme. We're a tribe of like-minded individuals who believe health and fitness should be fun, engaging, and integrated into a lifestyle you love. We understand everyone's different, with unique goals, preferences, and challenges. That's why we offer a diverse range of activities and experiences, underpinned by our pioneering Think Differently online one-to-one coaching programme, designed to ignite your passion for movement and get the foundations in place. Forget the treadmill monotony and the sterile gym environment. Project Active is about exploring new horizons, pushing your boundaries (in a supportive way!), and discovering what your body is truly capable of. Whether you're a seasoned athlete or just starting out, we have something for you. You may have started January with the best intentions – to be more active, maybe lose a few pounds, address some health concerns. I totally get that. I want to help you take back control, bring some order to it all, and not just achieve those initial goals, but help you look further ahead. Imagine yourself:
These are just a few examples of the adventures that await you with Project Active. We believe fitness isn't just about physical health; it's about mental wellbeing, community, and personal growth. It's about feeling energised, confident, and empowered to live your life to the fullest. Everyone in our tribe started somewhere, often in a similar scenario to you. So, be brave. Take the first step. Let's hop on a call. You can book a free discovery directly through this link: https://www.project-active.co.uk/contact.html Let's chat about you, your goals and how Project Active may be able to help you achieve them. Don't let another year slip by. Start living actively, start living adventurously, start living with Project Active. I look forward to welcoming you to the tribe! February may have just begun, but savvy adventurers know that planning ahead is key to securing unforgettable experiences. While the UK winter settles in, why not set your sights on a sun-drenched escape? Imagine trading grey skies for vibrant landscapes, crisp air for the warmth of the October sun, and the everyday routine for an exhilarating adventure. It’s time to unleash your inner explorer! I'm thrilled to announce bookings are now open for my exclusive hiking and canyoning adventure in Madeira, Portugal! Join me from Saturday, October 4th to Thursday, October 9th, 2025, for six days of exploration, breathtaking scenery, and unique experiences that will rejuvenate your mind, body, and soul. Why Choose This Madeira Adventure? This isn't your average vacation. This is an opportunity to:
More Than Just a Trip: A Transformative Experience This trip is more than just a physical challenge; it's an opportunity for personal growth and a true tonic for the soul. You'll return home feeling refreshed, invigorated, and inspired, with a renewed appreciation for the world's beauty and the power of human connection. You’ll be ready to face the UK winter with a revitalized spirit and a tan to prove it! What Awaits You in Madeira? Prepare to be amazed by:
Everything You Need to Know:
Don't Miss Out – Book Your Adventure Today! Don't let this incredible opportunity pass you by. Embrace the adventure, escape the UK winter, and discover the magic of Madeira. Contact me today to secure your place on this unforgettable journey. Not Quite "Adventure-Ready" Yet? Are you dreaming of this Madeira adventure but feeling unsure about your fitness level? Don't let that hold you back! I offer personalized coaching programs designed to get you ready to not just participate, but thrive on this trip. I can help you build the strength, stamina, and confidence you need to fully enjoy every moment. It's time to think differently about your health and fitness – let's make this dream a reality! Lets have a chat! |